Facebook, for example, aims to create opportunities for people to discover the products of the companies who advertise through that social media channel. Three key discovery-related factors can build incremental business growth through Facebook, said Wagner: drive discovery of their products, reach a wide audience, and promote their entire catalogue. Instead, he said, "businesses can create that demand, to empower the business, instead of waiting around for someone to have desire on their own". Currently, around six million business around the world have some presence on Facebook and use Facebook as marketing tools. "All kinds of traditional businesses can use Facebook as a discovery platform to sell their products," sums up Wagner.

Source: The Nation Bangkok November 05, 2017 01:18 UTC